Strengthening the Sense of Tourism and Promoting the Development of Malagaslas Spring at Paliparan, Laurel, Batangas

Abstract

INTRODUCTION

Throughout the world, tourism is one of the most significant considerations that every country, city or town must be proud of. In the Municipality of Laurel, there is a great potential for its tourism to become a pathway in generating jobs and income creation. The natural beauty of nature is given but there might be a lack of development and promotion. Malagaslas spring is just one of the tourist spots that can be found in Laurel and is considered as a major tourist destination. In this study, it assessed the different activities conducted by the Local Government Unit and the people in strengthening the sense of tourism in Laurel, Batangas.

METHODS

Descriptive Quantitative design of Research was utilized in this study and with the used Quota Sampling Method, the researcher used 50 residents of Barangay San Gabriel and another 50 from Paliparan, Laurel, Batangas as the research respondents.

RESULTS

The researcher found that the number of tourists who visited Malagaslas Spring was not consistent from the year 2015 up to the year 2017. For the past three years, there was a decreasing number of tourists. Meanwhile, through hospitability, the people of Laurel managedto build a good image of tourist destination among tourists, showing that hospitality is truly a great trait of Filipinos. Marketing of tourist destinations is a great help in strengthening the sense of tourism that should be compiled by the Local Government Unit and making the town accessible through developing transportation system networks and infrastructure development program.

DISCUSSIONS

The results demonstrate the need in disseminating the results to the Local Government Unit and the people to let them be informed about the current status of tourism of Laurel and the activities that need to be strengthened as well. Tourism may be a great contributor in generating jobs and creation of income, but without proper support from the LGU and the people, it would be a great loss. Thus, strengthening the sense of tourism, starting with the major tourist destination of a place, must be at work.