Project Media: T-Shirt Design Promoting Padre Garcia's Tourism

Abstract

INTRODUCTION

Located between Lipa City which is known for its rich history and San Juan which is known for its beaches, Padre Garcia, Batangas has been left behind in the tourism sector though it has been popular among cattle traders with its largest livestock auction market in the Philippines. With the lack of tourism strategies for the town, the researcher chose to promote tourism in Padre Garcia through T-shirt designing.

METHODS

The researcher used quantitative research to determine the most preferred T-shirt design of the local officials, students, and teachers. Five approved designs by the Department of Tourism of Padre Garcia were produced to represent the tourism industry of Padre Garcia. Using descriptive-survey through a written questionnaire, it determined the quality of the design, image of Padre Garcia, and the most preferred T-shirt design by the respondents.

RESULTS

The findings show that Padre Garcia municipal employees and Grade-12 students have the same preferred design which is "Kabakahan Shirt" while Padre Garcia National High School teachers preferred "Garcianos' Church".

DISCUSSIONS

The T-shirt designs will enhance the image of Padre Garcia, Batangas.