Modes of Reservation in Different Resorts in San Juan, Batangas

Abstract

INTRODUCTION

Philippine is composed of more than 7,000 islands which hold various tourist destinations such as beaches, heritage towns, and monuments, mountains, rainforest, islands and diving spots. The country attracted a total of 5,360,682 foreign visitors in 2015 through its successful tourism campaign of "It's More Fun in the Philippines”. In 2017, foreign arrivals peaked at 6,602,908. In 2015, the travel and tourism industry contributed 10.6% to the country. Laiya, San Juan, Batangas is one of the top destinations in the Philippines. There are various platforms through which guests reserve accommodation in various resorts. This study aims to know the modes of reservation of guests in various resorts in Laiya, San Juan, Batangas.

METHODS

The researchers used the descriptive design of quantitative research. Purposive sampling was used to identify the participants. The respondent is guests from the different resort in San Juan, Batangas, such as Acuaverde Beach Resort and Hotel, Calubcub Bay Beach Resort Recreation, Landco Pacific Corporation, Old San Juan Hotel and Restaurant, Paseo Verde Beach Resort, and Sabangan Beach Resort. In all, there were 261 participants in the study. The data were gathered through a survey questionnaire. It was given during the immersion period of learners in the said resorts. Data were analyzed using frequency and graphs.

RESULTS

Most of the guests from the participating resorts agreed that the website is the most frequently visited platform for reservation of accommodation in Laiya, San Juan, Batangas. In Acuaverde Beach Resort, Landco Pacific Corporation, Old San Juan Hotel and Restaurant, Paseo Verde BeachResort, and Sabangan Beach Resort, a website ranked first. In Calubcub Bay Beach Resort and Recreation, Facebook ranked first. Based on the result of the study, 86 guests responded to the website as the mode of reservation. This was followed by Facebook which has 51 respondents. Travel agency/sites ranked third with a total of 20 responses. Advertisements got no response.

DISCUSSIONS

The researchers recommend that every resort in San Juan, Batangas must have their own website in their resort. In that way,every guest who wants information about them will easily find about the resorts. It is also recommended for tourist to look at the website of their chosen resort as it was found to be the best mode of reservation. And for teachers, they must teach their learners how to accept reservation through the website. More so, they must teach learners how to handle online reservations.