Millennials' Awareness in Cultural Festivity

Abstract

INTRODUCTION

With the continuous innovation and changes in our society, students nowadays are getting more inclined to technological trends, and get themselves more exposed to different modernized community-activities. As a result, the culture and traditions of the community gradually deteriorate along with the celebration of local festivities. In this study, the researcher assesses the level of cultural awareness of the students of Pulo National High School in Batingaw Festival.

METHODS

In this study, the first linking of data happened at the design-level with the used of sequential design, where the results from the first phase of the research were used to build the second stage of the research design. In order to assess the level of cultural awareness, the point of argument and areas of convergence between qualitative and quantitative phase were dissected in the final analysis phase, or an overall understanding developed through the integration of data strands (Teddie, Charles, and Abbas Tashakkori 2008). The sample quotes from the qualitative interviews were compared and contrasted to the result from the statistical analyses of the survey data.

RESULTS

The respondents evidently showed a lack of knowledge about the local Cultural Festival celebrated in Cabuyao despite its annual celebration. This implies evidence of the weakening the bond between the youth and their local culture. The lack of knowledge about the City's Batingaw Festival can be drawn from a variety of causes. Residency, lack of promotion, and passive community involvement are the common reasons found. Lack of promotion of the said festival was also a root cause since the celebration is not as widespread as other cultural festivities in other localities, which exert an extravagant amount of time and money for the event. Furthermore, other respondents were also found to be disinterested in community involvement which led to their lack of knowledge about the city's Batingaw Festival.

DISCUSSIONS

The deteriorating bond between the youth and local culture, specifically, the celebration of Batingaw Festival is a product of multiple causes that each needs to be solved in order to strengthen the ties between the culture perpetuators and culture itself. Lack of promotion and passive community involvement needs to be recognized as a major problem. This necessitates the formulation of ideas that will promote the festivalto reach the majority of the youth and to raise intrinsic motivation among them.: