An Assessment of the Kambingan Festival of Tuy, Batangas: Its Impact to the Tourism Industry and Culture of Tuynians

Abstract

INTRODUCTION

Kambingan Festival is a town festivity celebrated annually on the founding anniversary of Tuy, Batangas. Nowadays, millennials have little knowledge, or sometimes none, about their own culture and tradition. This research aimed to determine the impacts of Kambingan Festival on the Tourism Industry and Culture of Tuynians.

METHODS

The descriptive method of research was utilized by the researcher in this study. There were 108 respondents composed of the Municipal and Barangay Officials. Data were gathered through questionnaires.

RESULTS

1.Kambingan Festival is shared and known by Tuynians regardless of age, gender, civil status, and religion.

The respondents agreed that Kambingan Festival was promoted, prepared, participated and implemented successfully.

The respondents perceived that Kambingan Festival had an impact on the Tourism Industry and Culture of Tuynians by promoting Tuy, Batangas as a tourist spot in District I of Batangas and training Tuynians to be more hospitable.

Respondents' perceptions of the impacts of Kambingan Festival to Tourism Industry were connected to their demographics in areas of civil status, gender, and religion, but showed no relationship with regards to age. There were also no relationships on their perceptions to the impacts of Kambingan Festival to Culture.

DISCUSSIONS

The results call for the review and implementation of the proposed cultural model for the improvement of the implementation of Kambingan Festival.