Agritourism: An Alternative Tourist Activity Enhancement of Tourism Attraction in Cavite Province: Basis for Agritourism Program

Abstract

INTRODUCTION

Primarily, to persuade the local community to uphold the upland area to be developed as an agri-tourism site and prove that the Province of Cavite is not just rich in historical attractions but also boasts a new alternative attraction. It seeks to determine how agri-tourism can be an alternative tourism activity and assess the impressions of the community in developing Cavite as an Agri-tourism site. To answer specific questions on agri-tourism activities, the research will look at the respondents’ impression in agri-tourism activities, perception with regards to agri-tourism activities compare when grouped accordingly, and a comprehensive review to the farm tour site potentials in Cavite.

METHODS

The researcher used a descriptive type of research in presenting the data that were gathered from the respondents and survey type with the use of closed-ended questionnaires. A documentation analysis to determine facts and information about the status and existing agritourism activities, identifying farm sites, and other documents. The first part is for the profile of the respondents. The second part measured the respondents' perception of the agri-tourism activities in Cavite. The third part of the questionnaire assessed the respondent's impressions on the farm tour site potential. To make the responses easily understood and to ensure simplicity, the five-point Likert scale was also used.

RESULTS

There is no significant difference in how respondents rate the perceptions on agri-tourism activity in Cavite as to their profile and when groupings are considered. The strength of the study shows a great way in farm hosting and homestay program shall be the main focus to be developed and enhanced. The program shall highlight the potentials and existing features of farms and farm products such as flowers, vegetables, and other crops as a form of rural tourism. Tourism activities in this manner shall complement the provincial administrator's concern on agricultural development where alternative employment shall be provided and entrepreneurial skills of people in the countryside will be developed and enhanced.

DISCUSSIONS

The result of the study highlights the agri-tourism stakeholders to develop a unique package in the agri-tourism industry. This study will develop a unique packaging and branding Cavite as new alternative tourist activity enhancement of agri-tourism attraction. In conclusion, the findings of the study aim to contribute the proposed Agri-tourism Program Cavite Province, Philippines and make a new direction in agricultural and tourism growth as a business activity.