Awareness in Advertising Volunteerism and Donations of Non-Profit Organization in Batangas City
Keywords:
volunteerism, donation, advertisingAbstract
INTRODUCTION
Volunteerism and donations are widely used by non-profit organizations (NPOs) for establishing funds to support their advocacy. With varied means of advertising, NPOs use different strategies in promoting their cause. In this study, the researchers intend to assess awareness in advertising volunteerism and donations by non-profit organizations.
METHODS
A descriptive study was used. Researcher-made questionnaire validated by a technical expert was administered to directors of NPOs identified through convenience sampling. Analysis of data used descriptive statistics.
RESULTS
Results show that NPOs are highly aware of traditional advertising and its effects. NPOs use traditional advertising in soliciting donations and seeking for volunteers. Traditional advertising is regarded as the most credible among forms of advertising.
DISCUSSIONS
Results indicate that traditional advertising is more interpersonal in approach. It is effective in raising funds because of its personal appeal. However, NPOs are suggested to utilize non-traditional advertising because of its wide reach and diverse coverage.