Factors Affectingthe Salesof Fish Vendorsin Sitio Burol, Nagsaulay, San Juan, Batangas

Abstract

INTRODUCTION

Fish selling is one of the main jobs in the Philippines as it is an archipelago. The Municipality of San Juan is an example of well-known fish selling spots in the province of Batangas. It is also a tourist spot that guests mostly visit. But the researchers noticed that sales of fish in Sitio Burol, Nagsaulay, San Juan, Batangas decreases even though guests kept coming. The researchers decided to study the factors that affect the sales of fish vendors in Sitio Burol.

METHODS

The mixed approach was used. Using the quantitative approach, the researchers conducted the study with the fish vendors in Sitio Burol to verify the profile of the respondents in terms of their age, sex and years in fish selling. It was also used to identify the main factor that affects their sales. Nine fish vendors participated in the survey. While using the qualitative approach, the researchers chose three fish vendors according to their availability to answer the given interview questions on how these factors affect their sales.

RESULTS

According to the result of the study, most of the fish vendors are at the age of 51 and above, and most of them are female. The study also showed that most of them have been selling fish for more than 10 years. Climate ranked first, followed by the demand, and the supply which is also connected to the main factor, climate, and the end consumers which is the customers. The least factors that affected the sales of fish vendors were guests, competition, marketing strategy, facility and equipment, and inflation rate. The interview ended up to also have the same three main factors. These factors greatly affected their sales that cause a decrease in their sales.

DISCUSSIONS

The results demonstrate that the climate as the main factor is a natural phenomenon due to global warming. In the supply and demand, the researchers suggest adding greater effort in their marketing strategy in promoting the fishes to attract a greater number of customers and implement it as soon as possible. Fish vendors should also consider selling fishes that are commonly available in the market as it is more popular to the people in the area. It is recommended to only have enough fish supply, based on an estimation of the number of fishes to sell, to avoid income loss.