A Narrative Analysis of the Ultimate Ice Cream Flavor of the Filipino Millenials

Authors

  • Alyssa Marie Fernandez

Keywords:

Millennials, Ultimate Ice Cream Flavor

Abstract

INTRODUCTION

Ice cream is a sweet frozen food that is typically eaten as a dessert. It is a palatable and nourishing food, which was once considered to be a sophisticated item and is now becoming more and more popular among all sections of the people. This tasty treat has always been a favorite, ever since its appearance on this earth over sixteen centuries.

Ice cream as we recognize it today has been in existence for at least 300 years, though its origins probably date much further back. Ice cream is one of the global markets because almost every country in the world had consumed and made ice cream in its own way. The worldwide production of ice cream is around 14.4 billion liters in 2001; people around the world like to sell ice cream because of the weather and advertising such as on the weekends. Ice cream is famous and available in many flavors, brands, and also packages.

 

METHODS

The qualitative Research design was used to conduct this study to have more accurate results. Using a narrative analysis approach, the researchers conducted personal interviews with the chosen participants. This study utilized a purposive sampling method for the selection of the respondents. Fifteen randomly selected students from different grade levels in Makiling Integrated School responded to a set of semi-structured questions.

 

RESULTS

The results of the study proved that ice cream is in demand even during the rainy season. The weather has no effect on the profit of the ice cream businesses. In addition, the study showed that the use of advertisement through media has a great impact on the profitability of businesses.

 

DISCUSSIONS

Many students from different grade levels who participated in the study were fans of ice cream. They found ice cream appealing to their taste buds. Most of the participants' preferred flavor of ice cream was chocolate, and they also preferred eating ice cream whenever they were sad and craving for it. The brand of ice cream was also being considered by the participants for it gave them certainty that the ice cream is worth buying and because of the commercials that they have watched. The study showed that regardless of the weather, ice cream is still in demand for the millennial participants. 

Published

2019-01-18