Online Shopping as Perceived By the Senior High School Students

Authors

  • Kristine Prepose

Keywords:

Online Shopping, Millennials, Products

Abstract

INTRODUCTION

Online Shopping is a fast growing concept nowadays, globally, and it is seen that number of online shops have been increasing. It is also obvious that there has been an upward trend of consumers who want to purchase online rather than conventional shopping. Millennials as the biggest supporter of online market will contribute to the success of online retails in the future. Internet is widely used by people of this generation and in fact, people feel much comfortable in using this internet for variety of purposes including Online Shopping.

 

METHODS

This study is a qualitative study and purposive sampling was used. Using a phenomenological approach, the researchers conducted a personal interview with the participants. Fifteen Senior High School students in Makiling Integrated School responded to a set of structured questions. The researchers also recorded the responses of the participants.

 

RESULTS

Students who participated in this study were Senior High School students who were frequent users of different Online Shop such as Lazada and Shoppee. Most of the participants are buying products online because of its convenience.

The buyers easily find what product they want to buy and buyers did not exert any physical effort unlike in the conventional shopping. Different advantages and disadvantages were revealed based on the response of the participants. Participants bought products in online shops such as clothes, accessories, stationery products, etc. In the responses of the participants, majority of them answered that there were disadvantages in terms of the quality of the product and the products delivery time however, other participants responded positively. Buying online brought benefits for the buyers in terms of buying different products. Most of the participants are willing to recommend buying in online shops.

 

DISCUSSIONS

The result shows the advantages and disadvantages of buying products in online shops. In buying online, some circumstances are unavoidable. Senior High School students used online shopping for their convenience without taking into consideration its disadvantages.

Published

2019-01-18