Viewing Habits of Korean Drama Fanatics in Concepcion National High School

Abstract

INTRODUCTION

The rise of Korean drama globally is marked on the system of every Filipino. Some students of Concepcion National High School are addicted to Korean drama. They usually spend most of their time watching K-Drama. In today's generation, whatever is currently "trending" will always be captivating in people's heart and mind. Korean world shapes the Filipino system in terms of their values and traditions that are quite similar among many Filipinos. Romantic excitement is one of the factor why K-Drama is truly fascinating, making Filipino especially CNHS students very significant factors in the research as they portray the levels of addiction in watching Korean drama.

METHODS

This study is descriptive in nature. It focused on the viewing habits of Korean drama fanatics among the CNHS students. It delved on personal profile of the respondents and their viewing habits.

RESULTS

•Majority (88%) of the respondents are 13-15 years' old who are female.

•8 out of 10 respondents are female who are watching Korean drama.

•100% of the respondents confirm themselves as K-Drama fanatics.

•Most of the respondents are influenced by friends with 50%, followed by 35% that are influenced by others, 11% influenced by family, and few respondents are influenced by teachers (4%) to watch K-Drama.

•88% of the respondents are having family members who also watch K-Drama.

•59% of the respondents are watching K-Drama in the evening, followed by both 6% of the respondents who are watching in noontime and midnight, lastly 6% of the respondents are watching in the morning, and 3% of the respondents are watching in the afternoon.

•42% of the respondents know 6-10 Korean personalities, followed by 27% of the respondents knowing 11-20 Korean personalities, 19% of the respondents know 1-5 Korean personalities and 12% of the respondents knew many Korean personalities.

DISCUSSIONS

The results showed that the respondents are mostly 13-15 years of age with 88%. 8 out of 10 respondents are female. Most of the respondents are influenced by friends with 50%. 88% of the respondents have family members who also watch Korean drama. 59% of the respondents preferred to watch K-drama in the evening. 42% of the respondents knew 1-10 Korean personalities. 73% of the respondents have learned 1-10 Korean language. 47.3% of the respondents are using cellular phone to watch Korean drama. Majority (58%) of the respondents are watching 1-5 times in a week, and 42.3% of the respondents are spending time 3-4 hours in watching Korean drama.