Effects of Mass Media to the Political Views of Grade 12 Students of University of Batangas

Abstract

INTRODUCTION

The Philippines has been facing a lot of socio-economic and political problems. Nowadays, there are several political phenomena that greatly impact the lives of many Filipino's in different aspects. One's awareness can pave the way to opportunities in stating concerns regarding these issues. Lack of participation may result in the insufficiency of addressing government matters that's why there is a need for the individuals, especially youth to state their opinion on certain governmental policies or projects. The awareness concern mostly lies heavy with the youth since they play a vital role in achieving changes in socio-economic and political attributes in governmental affairs and policies. However, the participants will be possible through effective collaboration with mass media. This study aimed to understand and measure the effects of mass media on the political views of Grade 12 students. With this, it will fill some specific matters regarding political involvement that other studies did not much tackle further.

METHODS

The study used a descriptive correlational design in acquiring the necessary information needed. The survey questionnaire was used as the main data gathering instrument. There were 275 participants in the study from different strands and tracks inside the University of Batangas. In terms of analysis and interpretation of the study, weighted mean, composite mean, and Pearson's r were used.

RESULTS

Majority of the respondents perceive that mass media has a role in public awareness through aiding and sending information to the public. It also influences the students to form an opinion regarding politics. However, people tend to believe the information easily when it comes to this aspect. Moreover, there is no significant relationship between the role of mass media and its effects on the political views of the grade 12 students of the University of Batangas.

DISCUSSIONS

The results showed that there is still a need to strengthen the use of mass media in the political views of the grade 12 students. Seminars, online platforms, and more research about this matter will help the students become more informed about the importance of political engagement through mass media. Also, this will help to support the importance of public opinion while upholding the ethical principles through proper opinion forming. Moreover, the school and organizations may consider the results of this study for the benefit of the students’ engagement in politics