Effectiveness of www.cavite.gov.ph and Tapatang Caviteño in Informing District VI Residents of the Projects and Development in Cavite

Abstract

INTRODUCTION

This study was conducted at Cavite State University-Main, Indang, and also at District VI of Cavite thus, encompassing the municipalities of Amadeo, General Trias, Tanza and Trece Martires City to find out the effectiveness of www.cavite.gov.phand Tapatang Caviteno in informing District VI residents of the projects and developments in Cavite.

METHODS

Survey questionnaires were used to gather data in this study which applied the descriptive method of research. Purposive convenience sampling was used to obtain the 400 District VI residents who participated in this study.

RESULTS

The results of the study show that: the participants are both slightly exposed to news articles regarding projects and developments in Cavite in both communication materials. Participants are moderately aware of the projects and developments in Cavite as they have perceived in both communication materials. Website www.cavite.gov.phis effective in terms of development journalism, while Tapatang Caviteno is moderately effective. Both communication materials are moderately effective in terms of information function. Both communication materials are moderately effective in terms of mobilization function.

DISCUSSIONS

The age of the participants affects their level of exposure to www.cavite.gov.ph, while the age of the participants does not affect their level of exposure to Tapatang Caviteno. It can be observed that there were fewer people exposed to www.cavite.gov.ph as the age group increased. The gender of the participants affects their level of exposure to in both communication materials. The educational attainment of the participants does not affect their level of exposure to in both communication materials. The age of the participants does not affect their level of awareness to projects and developments in Cavite as perceived from both communication materials. The gender of the participants affects their level of awareness to projects and developments in Cavite as perceived from in both communication materials. The educational attainment of the participants does not affect their level of awareness to projects and developments in Cavite as perceived from www.cavite.gov.ph and Tapatang Caviteno.The level of exposure of the participants to www.cavite.gov.phand Tapatang Cavitenoaffects their level of awareness to projects and developments in Cavite. It can also be noticed that slight exposure to articles in www.cavite.gov.phand Tapatang Caviteno can lead to moderate awareness of projects and developments in Cavite.