Keeping Up with Customers’ Satisfaction: An Inquiry on Product and Service Enhancement of Food Vendors at Night Market in Taytay Rizal

Abstract

INTRODUCTION

Statistically, the changing economy and the open competition in this kind of business, quality enhancement is essential to stay and keep up with open competition anchored on the small and medium enterprise (SMEs) guidelines and requirements. This study sought to surface the enhancement strategies that vendors should engage in to keep up with customer's satisfaction and laws therein in engaging food vendor business.

METHODS

The quantitative/descriptive method was used to describe the enhancement strategy used by the respondents. Specifically, a survey checklist to gather data and descriptive statistic such as percentage, central tendency, standard deviation and analysis of variance (ANOVA) to analyze the gathered data were used. Respondents were purposively chosen. In this, study, only willing food vendors were chosen to be respondents, specifically a total of fifteen (15) food vendors served as respondents.

RESULTS

From the gathered data, the findings of the study were as follows: (1) in terms of quality, the satisfaction of the costumer were marked as the highest enhancement concern of the vendors; (2) in terms of price, making the product affordable than other vendors selling the same product;(3) in terms of taste, considering their product than competitors were well noted to the respondents; (4) among the variables age, educational attainment, and work experience) educational attainment found to be significant.

DISCUSSIONS

The result of this study echoed the fight and the flight of the food vendors in the Philippines to stay in the business and to keep up with their customers as well. On one hand, this study reflects how these enhancement strategies help food vendors to stay in the business at the same time cope up with the open competition. On the other hand, it also transpired the sacrifices they made like adjusting the price, making lower than their competitors of which this only means some of them were not after instant profits but just to keep their business up and increase the number of customers.