School Head Generated YouTube Video as a Method of Improving Parental Involvement

Abstract

INTRODUCTION

This study evaluated the involvement level of parents and revealed whether school head-generated YouTube Videos for regular communication enhanced levels of parental involvement at Magdalena Integrated National High School.

METHODS

A survey was hosted by the online data collection site, after completing the survey each parent received an email with a hyperlink to a school head-generated YouTube video. A convenience sampling was used, whoever answered the call for respondents became the sample. Descriptive statistics and paired sample t -test was used.

RESULTS

After the ten-week treatment the data revealed an increased in the level of parent involvement and in the academic performance of the students. The findings can be attributed to the school head-generated YouTube video shared to the parents.

DISCUSSIONS

The study was limited to the parents of Magdalena Integrated National High School due to the resulting small sample size the study may not be generalized to parents outside of the school. Also the study does not use any other media beside from YouTube as part of its school communication strategy.